ProTrade Automations | Your Whole Front Office and Marketing, Done for You
ProTrade Automations

The front office
for the people who don't have one.

I build and run the systems that answer your calls, follow up on every quote, keep your customer list working, get you discovered, and keep the whole thing organized, so you're not doing two jobs at once.

Get my free 15-minute audit → See what's under the hood
Missed-Money Calculator
The Missed-Money Calculator

How much are you losing to missed calls?

Move the sliders to your numbers and see what it adds up to.

12
$450
40%
12 calls × 40% × $450 × 4.33 wks/mo
You're leaving on the table
$112,234
every year in lost revenue
Per week
$2,160
Per month
$9,353
Show me how to get this handled →

I plug it in on your free 15-minute audit. No cost, no commitment.

How the formula works: how much missed calls cost a trade shop.

The real problem

Two full-time jobs, one person

Nobody can do great work with their hands and also answer every call, follow up on every quote, and ask for every review, all in the same day. That's not a personal failing. It's two full-time jobs, and you only have time for one of them.

I spent twenty years in relationship-driven sales consulting before I built ProTrade. The lesson never changed: the businesses that keep customers coming back are the ones that follow up, every single time. That's the whole idea behind everything here, your leads, your quotes, and your existing customers are all worth more than a new ad campaign, if someone actually follows up with them.

Thiago Costa doing hands-on trade work and out meeting a client
01 / 06

Capture every lead

The phone rings, a form comes in, a text lands, whatever the channel, nothing gets missed and nothing waits.

Never lose a caller to voicemail

An instant text-back the moment a call is missed, so the conversation keeps going before the customer dials the next name.

Be first, automatically

Every web, form, ad, or DM lead gets a reply in under a minute. Replying in five minutes instead of thirty makes a lead roughly 21 times more likely to qualify, the number that keeps showing up in response-time studies.

Turn website visitors into booked jobs

On-site chat and lead forms route straight to an instant alert, under a minute, with a clean record kept automatically.

One inbox for every conversation

Calls, texts, web chat, all unified into a single thread per customer, with the full history in one place.

02 / 06

Close more of what you already paid for

The lead is only half the job. The quotes that go quiet are where the real money is sitting.

Close the quotes you already paid to produce

An automated follow-up cadence that references the exact quote, handles common objections, and reminds about financing before it expires. Most shops never follow up at all, and in the sales follow-up research I've seen, only 35 to 40 percent of estimates close without it.

Payment framing that closes big tickets

Surfaces a monthly-payment number on high-ticket jobs, so a $6,000 replacement reads as an affordable monthly figure instead of a wall.

Stop paying for empty driveways

Two-way confirm-and-reschedule reminders, so a forgotten appointment gets rebooked before it turns into an empty slot on your schedule.

03 / 06

Keep your customer list working for you

Your past customers and your dead quotes are worth real money, they're just sitting there until someone follows up.

Turn your old list into booked jobs

A season-timed win-back to your consented past-customer list. You only pay from what it books, no upfront cost.

More 5-star reviews, honestly

Automated post-job review requests, sent to every customer, not just the happy ones.Never review-gated, structurally, not just as a policy.

Systematize your best lead source

An automatic referral ask after a great review or a finished job, with trackable codes. Referred customers convert better than any paid channel.

Never let a past customer forget you

Maintenance reminders and seasonal touches timed to your climate. Most shops do none of this today.

04 / 06

Get found before your competitor does

Being great at the work doesn't matter if nobody can find you first.

Own the map pack

Your Google Business Profile kept current: categories, weekly posts, photos, Q&A, and review responses, so you show up before someone searches for you by name.

Fast leads while the rest builds

Local ad management with budget pacing and lead-dispute recovery, so bad clicks and invalid leads get credited back instead of quietly eating your budget.

A site that actually converts

Fast, mobile-first, click-to-call and booking built in, plus revenue-attribution reporting tied to booked jobs, not vanity traffic numbers.

Organic search, the slow honest way

Citations, service pages, and schema so you rank without paying for every click.This is a 6 to 12 month build, not a quick win. Best paired with local ads for fast leads while it ramps.

05 / 06

Stay organized without doing it yourself

This is the part that runs in the background so you don't have to.

Every morning
5 numbers

Revenue against goal, jobs booked and completed, average ticket, unpaid invoices, in one plain-English text. No dashboard to log into.

A clean pipeline, run so you never touch it

Your leads set up with real stages and tags, cleaned and kept healthy, month after month, without you learning any software.

Prove every ad dollar

Marketing spend tied straight to dollars booked, by source, so you know what's actually working, not just what's running.

A weekly report that actually gets read

A short Monday summary of what got done and what it produced, so nothing feels like a black box you're paying into.

06 / 06

Marketing, without hiring an agency

Once the essentials are running, the same setup extends into what a full marketing team would normally cover, added when it makes sense for your shop, never sold as a requirement.

A saved brand voice

A profile of how your shop talks, so every piece of content reads like you wrote it, not a template.

Social content from your own job photos

Before-and-after posts built from finished jobs, scheduled and published behind an approval gate, nothing goes out unreviewed.

Landing pages and campaigns on demand

Pages, ad copy, and tracking built and optimized so the spend actually turns into booked jobs, not just clicks.

Built for your trade
HVAC Plumbing Roofing
The packaged offer

The Front Office

Everything in pillars one through five, bundled as one named monthly seat. It's built to do what would otherwise take a whole front-office team, an answering hire, a follow-up person, a marketing hand, for one price you can actually afford, with nights-and-weekends coverage a team like that still can't give you.

Get my free 15-minute audit → Prefer to text? Send me a message
Straight talk

No fake reviews here

I could have filled this page with five-star quotes and big numbers. Most people do. I would rather be straight with you: I am new, I am local to Tampa, and I am taking on a small group of founding shops to prove this out.

That is good news for you. You get me personally, fully hands-on, at a founding price, while I build the track record this page doesn't have yet. When you get real results, your name goes up right here, and only if you say yes.

Book your audit

Let's find the jobs you're missing

15 minutes, one real conversation. I'll pinpoint exactly where leads are slipping and what it would take to plug it, then let you decide.

  • A real dollar figure on your missed leads
  • The fastest win for your specific trade
  • Zero cost, zero commitment

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